Our Brand — Whaitohu
The mighty Waikato is an expansive region, connected by its stunning waterways; rivers, streams and beaches. Water can be a powerful metaphor for the work of Community Waikato and the journey those organisations supported by Community Waikato undertake.
The new logo uses the river as a representation of the journey that many of the organisations that Community Waikato work with are on. The flow of these journeys are shaped by the riverbanks either side. These banks act as a guide, shaping the river’s form and the path it takes. In much the same way, Community Waikato helps to shape, guide and support the journey of the organisations it connects with.
The mighty Waikato
This shaping occurs through the collaborative work of both banks either side of the river. Without one, the water would spill and flood. The banks can be seen as a metaphor for the bi-cultural way that Community Waikato work - each side is of equal importance, working together in shaping the flow of the river.
The logomark uses the C + W letterforms from Community Waikato to create the two banks that guide the central river. These two banks help to shape, support and encourage the rivers path and direction. The mark can also be read as an as an identifier; it can be seen as a fingerprint or a landscape topographical view - a nod to the wide geographical region Community Waikato supports.
He piko he kaainga
At every bend a village, a community
He piko he maara kai
At every bend a place of sustenance and nourishment
The river analogy finds its grounding in the well known Waikato whakatauki, “He piko he Taniwha, Waikato taniwha rau”.
Our new tagline extends this whakatauki to incorporate the organisations that Community Waikato support, and the nourishment that comes from this ongoing relationship.
Advocacy
We are an advocate for the sector, we make submissions, we provide information and we run forums on issues that are important to the sector.
COMMUNITY
The organisations we work with provide care, support, education, and advocacy services for people in our communities.
INFORMATION
We connect people, broker relationships and encourage our sector to collaborate.
LEARNING
Making professional learning available to and on behalf of the tangata whenua, community and voluntary social service sector in the Waikato region.
STRENGTH
We support peer networks and these networks help build strong relationships and assist in
collaboration between groups.
WORKSHOPS
Workshops are an important capacity building component of our service and of significant benefit to organisations within the sector.
