Steve has been working in B2B marketing in Australasia for 25 years as a strategic advisor to companies like OfficeMax, Canon, Speedy Signs, Westfield, Unitec, Lockwood, Wrightson, Ballance and Lumley. During that time, he founded and ran leading B2B marketing agency, BallantyneTaylor and in recent times Story IQ - a strategic content marketing agency that helps brands elevate their content through strategic storytelling. Steve is also a director and shareholder in a group of recruitment and digital marketing businesses that have over 2500 customers, so he does get to practice what he preaches in the real world.
Steve is passionate about helping brands build stronger engagement with their stakeholders by harnessing the powerful principles of strategic storytelling. He has learnt these principles from both coal face experience and studying the world’s leading experts on narrative science and story structure, and has formulated them into a story-driven marketing system that works.